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June 2026
Social Strategy Proposal · Prepared for Trenten + Miranda
Stop posting
for the sake of posting
You already built the #1 name in Marshall County. The content is happening. What’s missing is the intention behind it, the system underneath it, and the strategy that makes people feel like they know you before they ever meet you.
The Real Problem
You said it better than I could
I always feel like I’m just posting for the sake of posting without any intention behind it. I want people to feel like they know and connect with us before ever meeting us.
Trenten Hammond · In His Own Words
What’s happening now
A feed that proves you’re busy
Listings, milestones, under-contract graphics. It shows you’re successful. It doesn’t give anyone a reason to follow you before they’re ready to transact.
What we build instead
A feed that builds the relationship first
Content with a clear viewer in mind, real personality, and behind-the-scenes moments that make people feel like they already know you. So when they’re ready, there’s only one call to make.
Before We Even Got on a Call
What we already found on your account
We audited @trenten.hammond before our first conversation. Here’s what the data shows.
@trenten.hammond · Instagram Audit
Four findings. Each one fixable.
Follower Gap
2,261
Your follower count doesn’t match your market position
Top local agents in competitive markets run 5K–10K. You’re the #1 producer in Marshall County. Your Instagram doesn’t reflect that reality yet.
Content Mix
1 of 5
Your feed is running one note out of five
The current mix is heavily listing-based. A strategy that builds connection requires multiple content types working together. That’s why engagement feels random.
Profile Setup
0 CTAs
Your bio has no lead capture mechanism
“#1 in sales & units since 2022” tells people you’re successful. It doesn’t tell them what to do next. Traffic from your posts currently has nowhere to land.
Top of Profile
Underbuilt
Highlights and pinned posts aren’t doing strategic work
The top of your profile — highlights, pinned posts, and the grid above the fold — is prime real estate. Right now it’s not building trust, guiding a visitor’s next step, or telling your story. That changes in Session 1.
Why this matters for Reels specifically: Instagram now ranks content on saves, shares, and watch time — not likes. A closing post gets likes from colleagues. A neighborhood guide gets saved and shared by buyers who don’t follow you yet. 55% of Reels views come from non-followers. That’s the audience you’re currently not reaching.
The Work
What we fix together
Six focus areas, mapped directly to what you and Miranda named on our call. Miranda executes. I architect the strategy she runs on.
01
Define who you’re talking to
The content is about you. It should be about the person watching. We define your actual viewer first, so every post has a reason to exist.
02
Capture + nurture the lead
You can’t tell if a lead came from social. We fix that. A clear system for catching, tagging, and nurturing every lead that comes through Instagram.
03
Instagram vs Facebook strategy
Different platforms, different content. We build a strategy that uses each one for what it’s actually good at, instead of posting the same thing everywhere.
04
Behind-the-scenes + personality
The content you said you like best is exactly what builds connection. We make it a system, not a once-in-a-while thing, including your community events.
05
Coach Miranda on execution
Two sessions dedicated to her. Hooks, editing, Reels, and shooting for the algorithm so she’s never guessing what to post or how to make it land.
06
Plan your brand shoot
A full shot list and edit list built for your brand, so you or your videographer walk into every shoot knowing exactly what to capture and why.
Choose Your Level
One problem. Three levels of support
Same outcome in every option. The difference is how involved I stay while you and Miranda run it. Pick based on how independently your team executes.
The Foundation
The Market Authority Package
$5,000
flat · one-time
Built once. Yours to run.
The complete strategy build. Eight working sessions covering your viewer, your lead system, your content strategy, Miranda’s execution coaching, and your brand shoot plan. You leave with the full playbook and the team trained to run it.
After 90 days, ongoing strategy direction available at $1,500/month. Cancel anytime.
Most Recommended
+ Structured Support
$7,500
flat · one-time
The strategy, plus a weekly roadmap for Miranda
Everything in the Foundation, plus The Production Blueprint for 90 days. Each week, Miranda receives a step-by-step breakdown: what to film, how to edit it, the hook, the format, and the caption direction. She stops guessing. She just follows the plan.
After 90 days, Blueprint + monthly strategy sessions available at $2,500/month. Cancel anytime.
Full Access
+ On-Demand Support
$9,500
flat · one-time
Everything above, plus me in your corner
Everything in Structured Support, plus direct on-demand access to me for 90 days. Quick questions, content reviews, and real-time direction as things come up, so you’re never waiting for the next session to move.
After 90 days, full access available at $3,500/month. Cancel anytime.
Optional Add-On
A custom AI tool, built for Miranda
Once we map your content system in Session 1, I can build a custom AI-powered tool trained on your brand, your market, and your voice. Miranda drafts captions, plans content, or tags leads in seconds — instead of starting from a blank page every time. Scoped and priced once we know exactly what it needs to do.
Investment
Scoped after Session 1
Inside Every Tier
The eight sessions
✓
Session 1 — Define your viewer and brand voice
✓
Sessions 2–3 — Lead capture + nurture system audit and build
✓
Sessions 4–5 — Instagram content strategy + platform differentiation
✓
Sessions 6–7 — Miranda coaching: hooks, editing, Reels, execution
✓
Session 8 — Brand shoot planning: full shot list + edit list
✓
Throughout — Community event content woven into the strategy
Who You’re Working With
The strategist
Telly Award-winning docuseries feature
Marquis Who’s Who 2025
CA Association of Realtors speaker, 3 years running
Tamany Hall
The Simple Touches · Visibility Strategist
I’ve been around real estate my whole life. My parents were KW broker-owners who brought Keller Williams to Northern California, and I grew up inside the business before spending six years as a teacher. That mix is exactly what this work needs: someone who understands the industry and knows how to make a strategy actually stick with the person executing it.
Today I help real estate professionals turn organic social into a real lead engine. Not by posting more, but by posting with intention — the exact thing you said you’re missing. I work with the agent and the team, so the strategy doesn’t leave when the engagement ends.
96K+
Instagram Followers
146K+
Total Organic Following
47.5%
Avg Email Open Rate
63%
Opt-In Conversion Rate
Real Estate Proof · The Close Partnership
1,800 Instagram followers + 447 email subscribers in 30 days — organic only, zero paid spend. A real estate media brand. The same content stack you’re buying into.
info@thesimpletouches.com · 916.412.2954 · thesimpletouches.com
Prepared for Trenten Hammond · South Towne Realtors
All agreements made to Tamany Hall LLC
© 2026 The Simple Touches. All Rights Reserved.
All agreements made to Tamany Hall LLC
© 2026 The Simple Touches. All Rights Reserved.